Develop awareness of different creative processes techniques.
Explore creative thinking and the influence of chance in design.
Develop awareness of your own creative process.
Apply the Elements of Design and Principles of Organization learned.
Develop visual understanding of Form and Content Unity.
In this project we will investigate how the element of chance may be used as a starting point when creating an artwork. Each element within your design will be chosen at random; you will then use your random choices to create a design with a dynamic composition using all of the Elements of Design and Principles of Organization you have learned. You will also choose a word at random. This word will serve as the concept (content) for your piece. For example, if you choose the word “frigid”, your task will be to create a design that eludes to the word “frigid”. Form and content should always be carefully utilized to support the idea behind your piece.
Creative Brainstorming: Specific techniques for generating many ideas and possibilities either individually or collectively. Creative brainstorming encourages a non-judgmental attitude, rapid generation of ideas, record-keeping, and a willingness to push to the edges for strange and unexpected possibilities within a limited time-frame.
Form and Content: Elements of Design and Principles of Organization can and should reinforce the Content (and Subject Matter) of any work. Content may include your emotional, intellectual, symbolic spiritual and/or narrative intentions. Unity of Form and Content is important in communicating an idea or message featured in any work of art or design.
Unconventional Material (chosen in class) Sketchbook 9" x 12" Drawing Paper 14” x 17” Bristol Board PITT Pen Set (Black) HB Pencil Eraser Ruler Rubber Cement
Step 1: In class choose a number at random in each of the four categories provided in class.
Step 2: In your sketchbook write the numbers you selected in each category.
Step 3: Check with the chart below what each of your numbers correspond to:
4- Biomorphic Shapes
Red: Design Tool
2- Implied Line
3- Directional Conflict
4- Visual Texture
Your Design's Emotional Content
Yellow: Unconventional Material
1- Black Tape
2- Black Thread & Needle
3- Reinforcement Stickers
4- Black Ink Pad
Step 4: In your sketchbook write the name of the corresponding elements you picked.
Step 5: In your sketchbook create four (4) different 3" x 4" thumbnail sketches experimenting with your unconventional material. How can you use it to create line, value, shape, and/or texture?
Step 6: In your sketchbook using your PITT pens and your unconventional material, now create at least four (4) 3" x 4" thumbnail sketches that incorporate each of the random elements that you chose. The design may include other elements as well. Remember that your goal is create a visually interesting design with the following criteria:
a unified and dynamic composition
a focal point
variation of line
broad value scale (refer to the value scales you created)
sense of space
the entire picture plane should be activated
Other design tools to consider utilizing:
texture (visual &/or actual)
Step 7: On 9” x 12” Drawing paper recreate your strongest composition. Your drawing should take up the entire page, don’t forget to consider all of your negative space!
Step 8: Mount your final drawing on a 14” x 17” Bristol board using rubber cement glue. Make sure the drawing is centered on the Bristol board by creating guidelines with pencil before gluing.
Does the design include a primary focal point? Where is it located and how is the focal point emphasized? Refer to the rule of thirds and the “How to Create a Focal Point” handout.
Has a Visual Flow that activates the entire picture plane been established ? What elements are used to lead the eye around the entire composition?
Can you describe how your design incorporates each of the design words you chose at random and your unconventional material.
Does your design include a full value range and display variation of line and mark-making?
Do you convey your concept through the use of design elements and composition? Your concept is the word that you chose at random.
Has the final design been executed in a professional manner? Designs should utilize the designated materials with care, effort, and attention to detail. This includes proper mounting to Bristol Board.
CRAFTSMANSHIP is extremely important for each of your designs and is part of the grading criteria. Do not fold, bend, crease, smudge, tear your artworks! Always take great care when creating each design and then put directly into your portfolio case.
What is Craftsmanship? Care in construction and finishing; demonstration of skill and knowledge of processes; attention to detail. The quality of design and work shown in something that is made by hand.
Picked and wrote the four chosen categories in your sketchbook.
Created four thumbnails sketches to experiment with the unconventional material.
Created six thumbnail sketches following the project's considerations and incorporating each of the random elements that you chose.
Created final design of best composition.
Presented final design mounted on Bristol board.
This project is worth 5 points.
Project's Grade Rubric
Craftsmanship & Materials: The final design has been executed in a professional manner.
The designated materials are intentionally utilized with care, effort, and attention to detail - cut, pasted, and properly mounted to Bristol Board.
Design utilizes the appropriate papers, paper sizes and pens.
Emotional Content: Is your emotional content evident in the final design? The concept for your design is the word you chose at random in class.
Elements of Design: Does the design incorporate the agreed shape? Does it include positive/negative space, figure/ground relationships through refined use of mark making lines and textures? Are actual and implied textures clearly emulated?
Techniques: Does the design demonstrate an ability to use a variety of mark-making techniques to create variation of line and visual texture?
Principles of Organization: Does the Design incorporate the agreed design tool? Does the design have a dynamic and unified composition? This includes focal point, rule of thirds, visual flow, and figure/ground relationships.